The Trophy Kids Go to Work: How The Millennial Generation's Attitudes And Expectations Are Shaking Up The Corporate Workplace

Presented by: Author, The Trophy Kids Grow Up and Retired Editor, Wall Street Journal

This pre-recorded webinar is available on our digital archive! SEE BELOW!

About The Session

Millennials are proving to be a complex generation with some conflicting characteristics that make them challenging for companies to manage. Although they are technology savvy and achievement oriented, most millennials don’t excel at leadership and independent problem solving. They crave the freedom and flexibility of a virtual office, but they also want rules and responsibilities to be spelled out explicitly. “It’s all about me,” might seem to be the mantra of this self-absorbed and exhibitionistic bunch of young people, yet they also tend to be very civic-minded and philanthropic.

Session Outline

• The primary distinguishing traits of the millennial generation and the factors that helped shape these young people
• Similarities and differences among millennials around the globe
• The significant role that parents play in this generation's world
• Millennials' great expectations in the workplace
• The generation's need for feedback and direction
• The pros and cons of multitasking and the generation's technology savvy
• The millennials' demands for work-life balance
• Recruiting and retention strategies for this fickle generation
• Millennials' dream careers
• Managing generational conflicts
• The recession's impact on the millennials

About The Presenter

Ron Alsop, the author of the new book The Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up the Workplace, is a freelance writer and editor, as well as a public speaker and consultant on the millennial generation, corporate reputation, business ethics, social and environmental responsibility, business education trends, and career development. His other books include The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset and The Wall Street Journal Guide to the Top Business Schools

A longtime writer and editor for The Wall Street Journal, he served as marketing columnist and business-education columnist. He also was editor of the Journal’s Marketplace page and its annual rankings of M.B.A. programs and corporate reputation. In recent years, he has lectured frequently at leading universities and business schools such as Wharton, Berkeley, Tuck, HEC Paris, Darden, Carnegie Mellon, and New York University. He also addresses international conferences on the millennial generation, corporate reputation, and business education, and he has advised such companies as FedEx, Dell, Dun & Bradstreet, Fujifilm, and State Farm Insurance on reputation, branding, and generational issues. A graduate of Indiana University, he lives in Summit, New Jersey.

This presentation was part of the Intern Bridge Managing Millennials Online Conference.

The cost of this archived program is $75.

All you need to view the webinar is Windows Media Player!