Using Social Media To Recruit And Retain Millennials

Presented by: Dan Schawbel, Author, Me 2.0 and Publisher, Personal Branding Magazine

This pre-recorded webinar is available on our digital archive! SEE BELOW!

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About The Session

With nearly 80 million millennials, employers are desperately trying to figure out how to recruit and retain them, at the least possible cost.  Traditional methods of recruitment, through job boards and corporate websites, are losing relevancy and luster.  Now, with the advent of social technologies, there are new strategies and platforms available for companies to successfully brand themselves as the top place to work and grab the top talent.

 

Session Outline

  • Learn how to develop an employer branding strategy.
  • Discover how to use social networks like Facebook and Twitter to recruit millennials.
  • Understand how to interact with millennials on social networks.
  • Learn how to build a blog to attract millennials and keep them involved in your corporate culture.
  • Get the tools needed to listen to conversations about your brand online and do something about it.
  • Hear how millennials want to be talked to in social networks and how you can build those relationships.

 

About The Presenter

Dan Schawbel is the leading personal branding expert for Gen-Y. He is the author of the bestselling career book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009). With over 800,000 results for his name in Google, Fast Company calls Dan a “personal branding force of nature.” He is the founder of the Personal Branding Blog®, which was the #1 job blog by Careerbuilder in 2008, is an AdAge top 50 marketing blog and is syndicated by Reuters, Forbes, Fox Business and other major networks.  Dan is also the publisher of Personal Branding Magazine®, head judge for the Personal Brand Awards® and director of Personal Branding TV®.  He is BusinessWeek's youngest columnist and a columnist for Metro US, Mashable and other high profile sites.  Dan is a keynote speaker at colleges and universities, such as Harvard and MIT and he helps both individuals and companies with branding.

 

This presentation was part of the Intern Bridge Managing Millennials Online Conference.

 

The cost of this archived program is $75.

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