Steven Rothberg – Beyond the virtual career event: 12 ways employers are improving how they recruit diverse students and recent grads
On May 25, 2020, George Floyd, a 46-year-old black man, was killed by the Minneapolis Police Department only miles from my home in Minneapolis, Minnesota. His crime? Allegedly using a counterfeit bill, although if he was unaware that the bill was counterfeit then he didn’t even commit a crime.
Since Floyd’s killing, most of the large corporations in the country have placed greater emphasis on their recruitment and retention of diverse college students and recent graduates. They’re trying to make their workplaces more equitable and inclusive, and that’s all great. Some question whether these actions are merely “feel good” and therefore foolish, but the data shows very, very good reasons for employers to improve their diversity, equity, and inclusion (DEI) practices.
- Companies with diverse management teams have 19% higher revenues.
- Diverse companies are 1.7 times more likely to be innovation leaders in their market segments.
- 67% of job seekers say diversity is an important factor when considering a company.
- 85% of CEOs say that having a diverse workforce improved their bottom lines.
Given that it is good for business to recruit more diverse college students, together we will look at 12 ways to make that happen.